Wear It Out Wednesdays
Services: Branding and Marketing Strategy / Audience Development
After an intense brainstorming session to discover ways to boost Baltimore’s fashion industry while providing a fashionable marketing platform for small businesses including designers, boutiques and fashionable venues to merge, Wear It Out Baltimore was created as a Signature WIOB Fashion Showcase Segment curated by industry authorities who, interpret trends & aesthetic standards through their lens, with discerning taste and a clear point-of-view.
ERG worked with the PR agency, Bonneua Caprece, to successfully launch Wear It Out Baltimore raising funds and securing sponsorships to produce a total of 8 successful events (including a summer series at Baltimore’s notable Inner Harbor), providing marketing and PR opportunities for over 100 industry freelancers, professionals, designers, retailers and other small businesses. In addition WIOB built strong alliances with various organizations ranging from city government agencies to thriving art galleries and luxury hotel venues.