Bringing Sexy Back To Marriage
Services: Business Development and Brand Anatomy May Program / Brand and Marketing Management and Strategy
Weeks out from hosting her very first event, Bringing Sexy Back to the Marriage, Gail Crowder reached out to ERG with a passion burning in her heart to provide a space for wives to connect, talk, share, learn and grow, Gail was determined to make her idea a reality; however she wasn’t exactly sure where to begin. In our own words, “I was flying by the seat of my pant with no presence and no structure.
Gail sought ERG to assist her with “making sense of things”. Gail not only wanted a viable business but a strong trusted brand. ERG assisted Gail with establishing a vision, mission and objectives for her business. Due to the faith base nature of Gail’s business, ERG had to mindful and diligent about rooting the culture and the essence of BSB in biblical principles. In addition with establishing the foundation of the BSB, ERG worked with Gail to create an innovative business model to include both her major event, smaller events throughout the year, products and books. In addition ERG worked with Gail to create a marketing and niche development strategy in order to focus on the ideal BSB woman. Lastly, ERG provided a 5 year plan for the ongoing growth and development of BSB.
Today, Gail Crowder is a national and international speaker. She has authored several successful books and her event registration has more than tripled. In addition Gail has a solid brand and following and takes pride in assisting other women developing their ideas into profitable ventures. According to Gail, “Kellie has not only helped me to believe in my business and brand, but she helped me to believe in myself and my ability.”